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Applying virtual simulation in automotive new product development process
product development process virtual simulation physical prototype computer aided design (CAE)
2009/12/1
The objective of this paper is to analyze the impact of virtual simulation use on Product Development Process (PDP). A comparative analysis was made between PDP “Traditional Model”(a name used specifi...
The first stage of a proposal of a theoretical model for managing a new product development process
product development management product design new product development
2009/12/1
Developing products consists of a process that involves knowledge and various functional areas and presents a high degree of complexity and iteration in its execution. It is characterized by an intens...
Inter-functional Market Orientation Between Marketing Departments and Technical Departments in the Management of the New Product Development Process
Marketing Departments Technical Departments New Product Development Process
2009/7/15
The marketing concept states that firms who first determine and then satisfy customer
needs should realize superior performance. Market orientation (MO) operationalizes the
marketing concept and i...