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The Effect of Prescription Drug Advertising on Doctor Visits
Doctor Visits Drug Advertising
2015/9/21
The dramatic increase of direct-to-consumer advertising (DTCA) of prescription drugs created intensive debates on its effects on patient and doctor
behaviors. Combining 1994–2000 DTCA data with the 1...
Direct-to-Consumer Prescription Drug Advertising and Pharmacy Practice
advertising health care system marketing direct-to-consumer advertising
2018/3/26
The American Health Care Systems course, PHBAS 410, at the Mylan School of Pharmacy of Duquesne University consists of class sessions involving the use of nontraditional, active-learning approaches to...