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Taking It to Th Streets: A Multimethod Investigation of Street Credibility and Consumer Affity Toward Street Credible Endorsers
A Multimethod Investigation of Street Credibility Consumer Affinity Street Credible Endorsers
2014/10/28
Celebrity endorsers are featured in 10 to 20 percent of commercials in the United States (Agrawal and Kamakura, 1995). While firms have invested significant capital in celebrity endorsers, they tradit...
This article explores the topic of ethos within the contexts of education and management. Major dimensions of ethos are identified and discussed. Finally, lessons are offered from classroom teaching t...
RESTOffiNG CREDIBILITY TO INTERNATIONAL LENDING
MF international financial crisis INTERNATIONAL LENDING
2008/12/8
Part ofthe problem of restoring credibility to international lending
boils down to resolving, and making it explicit and final, who has
incurred the losses that already have occurred. Somebody has l...
SOUND MONETARY POLICY, CREDIBILITY, AND ECONOMIC PERFORMANCE
MONETARY POLICY ECONOMIC PERFORMANCE
2008/11/5
History is a constant reminder that sustainable healthy economic
development requires sound and credible monetary policy. This is
true of all nations, industrial and developing. Frequently, economic...
MONETARY CREDIBILITY, INFLATION, AND ECONOMIC GROWTH
MONETARY CREDIBILITY INFLATION ECONOMIC GROWTH
2008/11/5
By now it must be universally agreed that low and stable inflation
is a primary and essential goal for monetary policy, in large part
because we believe it brings stability to financial systems and ...